Light: Prefers bright, indirect light. Flowering types need more light; avoid direct sun. -- Water: Water when the top 2–3 cm (1 inch) of soil feels dry. Avoid wet leaves and overwatering. -- Soil: Use well-draining, rich potting mix – peat-based soil with perlite is ideal. -- Humidity: Likes moderate to high humidity. Mist around (not directly on) leaves. -- Temperature: Thrives in 18–24°C (65–75°F). Sensitive to cold and drafts. -- Fertilizer: Feed every 2–4 weeks during growing season with a balanced liquid fertilizer. -- Tip: Avoid overhead watering — water the soil directly to prevent leaf spots and rot.